Brand Introduction
Vasmon is a premium dietary supplement brand originating from New Zealand. Since its establishment in 2001, the brand has been dedicated to developing safe and efficient precision nutrition products using pure, natural bioactive ingredients from New Zealand. The brand name "Vasmon" combines the Maori word "ora" (life, health) with the English word "vision" (vision), symbolizing "the vision of safeguarding life and health." Initially focusing on two core areas—weight management and skin brightening with spot removal—Vasmon rapidly became a leading brand in both New Zealand and the Australian market due to its outstanding efficacy and rigorous scientific approach. We firmly believe that true health stems from the perfect integration of nature and technology. All Vasmon products are meticulously selected from natural ingredients sourced from pollution-free regions in New Zealand, combined with cutting-edge biotechnology extraction. They are also certified by the New Zealand Ministry of Primary Industries (MPI), ensuring that each product provides global consumers with pure, efficient, and reliable health solutions.
Inspiration, innovation,
and opportunities.
The source of purity, the foundation of health.
The core brand philosophy of Vasmon is “Natural Vitality, Precise Nutrition.” We firmly believe that optimal health stems from the harmonious coexistence of the body and nature. Therefore, we adhere to selecting highly active ingredients from pristine, pollution-free natural environments in New Zealand, employing scientific methods to unlock their nutritional potential, and precisely formulating them according to the specific health needs of modern individuals. We not only provide products but also advocate a lifestyle that respects nature, listens to the body, and actively manages health.
Brand Story
In New Zealand, this magnificent land hailed as "the last pristine land on Earth," the majestic Southern Alps, pristine glacial lakes, and vast natural pastures form an unparalleled ecosystem. The story of Vasmon originated from the inspiration bestowed by this sacred land. At the dawn of the 21st century, despite New Zealand's possession of world-class natural resources, the dietary supplement market was still dominated by products with unknown ingredients and excessive reliance on chemical synthesis. The brand founders deeply recognized that the pursuit of health and beauty should not come at the cost of safety and nature. They firmly believed that the gifts from New Zealand's pristine nature—such as unique Manuka honey, antioxidant-rich kiwi seed oil, pure deep-sea fish oil, and high-quality protein extracted from grass-fed cattle and sheep—possessed immense potential to awaken the body's self-healing power and vitality. Thus, Vasmon was born with the mission of "transforming New Zealand's purity into a global health force." It is not merely a brand but also a bridge connecting New Zealand's primal nature with the health needs of global consumers. Behind every Vasmon product lies an in-depth exploration of natural ingredients and a sincere dialogue between science and nature, aiming to enable users worldwide to experience the pure health power originating from New Zealand.
Brand Development History
2001——Sarah Cheney officially launched the Vasmon brand in Auckland, New Zealand.
2003——the company successfully developed and launched its first flagship product, 'Jingche Qingying Drink' (a natural plant-based drink designed to support healthy weight loss), which received positive market feedback.
2005——the brand launched its flagship products: 'Filter Brown Tube' (specializing in skin brightening and spot removal) and 'Jingche Qingying Pill', which formed the two core pillars of its early development.
2008-2014——The product successfully entered markets including Australia, Singapore, and Hong Kong, establishing stable overseas sales channels. The brand R&D center was completed.
2016——Vasmon was honored with New Zealand's prestigious' Most Innovative Health Brand of the Year' award.
2018——Launched the official online store and adopted the Direct-to-Consumer (DTC) model to enhance user engagement.
2020——The brand has been planning product line expansion, initiating the development of new product series such as men's health, women's hormone balance, and joint care, while actively preparing to enter broader international markets like China.
Vasmon is a premium dietary supplement brand originating from New Zealand. Since its establishment in 2001, the brand has been dedicated to developing safe and efficient precision nutrition products using pure, natural bioactive ingredients from New Zealand. The brand name “Vasmon” combines the Maori word “ora” (life, health) with the English word “vision” (vision), symbolizing “the vision of safeguarding life and health.” Initially focusing on two core areas—weight management and skin brightening with spot removal—Vasmon rapidly became a leading brand in both New Zealand and the Australian market due to its outstanding efficacy and rigorous scientific approach. We firmly believe that true health stems from the perfect integration of nature and technology. All Vasmon products are meticulously selected from natural ingredients sourced from pollution-free regions in New Zealand, combined with cutting-edge biotechnology extraction. They are also certified by the New Zealand Ministry of Primary Industries (MPI), ensuring that each product provides global consumers with pure, efficient, and reliable health solutions.
In New Zealand, this magnificent land hailed as “the last pristine land on Earth,” the majestic Southern Alps, pristine glacial lakes, and vast natural pastures form an unparalleled ecosystem. The story of Vasmon originated from the inspiration bestowed by this sacred land. At the dawn of the 21st century, despite New Zealand’s possession of world-class natural resources, the dietary supplement market was still dominated by products with unknown ingredients and excessive reliance on chemical synthesis. The brand founders deeply recognized that the pursuit of health and beauty should not come at the cost of safety and nature. They firmly believed that the gifts from New Zealand’s pristine nature—such as unique Manuka honey, antioxidant-rich kiwi seed oil, pure deep-sea fish oil, and high-quality protein extracted from grass-fed cattle and sheep—possessed immense potential to awaken the body’s self-healing power and vitality. Thus, Vasmon was born with the mission of “transforming New Zealand’s purity into a global health force.” It is not merely a brand but also a bridge connecting New Zealand’s primal nature with the health needs of global consumers. Behind every Vasmon product lies an in-depth exploration of natural ingredients and a sincere dialogue between science and nature, aiming to enable users worldwide to experience the pure health power originating from New Zealand.
In 2001, Sarah Cheney officially launched the Vasmon brand in Auckland, New Zealand.
In 2003, the company successfully developed and launched its first flagship product, ‘Jingche Qingying Drink’ (a natural plant-based drink designed to support healthy weight loss), which received positive market feedback.
In 2005, the brand launched its flagship products: ‘Filter Brown Tube’ (specializing in skin brightening and spot removal) and ‘Jingche Qingying Pill’, which formed the two core pillars of its early development.
2008-2014: The product successfully entered markets including Australia, Singapore, and Hong Kong, establishing stable overseas sales channels. The brand R&D center was completed.
In 2016, Vasmon was honored with New Zealand’s prestigious’ Most Innovative Health Brand of the Year’ award.
2018: Launched the official online store and adopted the Direct-to-Consumer (DTC) model to enhance user engagement.
Since 2020: The brand has been planning product line expansion, initiating the development of new product series such as men’s health, women’s hormone balance, and joint care, while actively preparing to enter broader international markets like China.
Founder background
Vasmon was founded by Sarah Cheney, a female entrepreneur from Auckland, New Zealand.Sarah grew up on a New Zealand farm, nurturing a deep connection with nature and a profound reverence for it. Her personal health journey took a dramatic turn in the late 1990s when a close family member developed severe side effects from long-term use of synthetic medications, prompting her to question the limitations of modern health management approaches. During her studies in biological sciences at the University of Auckland, Sarah delved into plant extracts and human nutrition. She discovered that many unique New Zealand plant compounds—such as the bioactive compounds in pine bark and glycosaminoglycans in green-lipped mussel—possessed far greater biological activity than common species, yet were rarely utilized in dietary supplements. After graduation, her role as a product manager at an international health supplement company revealed a critical gap: the market’s unmet demand for “naturally effective” products. “We possess the world’s most precious natural resources—why not create a product that’s genuinely natural and precisely addresses health issues?” This vision took root in her mind. In 2001, driven by the mission to “protect loved ones’ health through nature’s power,” Sarah left her high-paying job to found Vasmon. Her entrepreneurial journey was far from smooth. Starting from a small laboratory converted in her garage, she sought collaborations with scientists and local suppliers. Through her unwavering belief in nature and scientific rigor, she transformed Vasmon from a modest dream into a trusted health brand.
Inspiration, innovation,
and opportunities.
The source of purity, the foundation of health.
The core brand philosophy of Vasmon is “Natural Vitality, Precise Nutrition.” We firmly believe that optimal health stems from the harmonious coexistence of the body and nature. Therefore, we adhere to selecting highly active ingredients from pristine, pollution-free natural environments in New Zealand, employing scientific methods to unlock their nutritional potential, and precisely formulating them according to the specific health needs of modern individuals. We not only provide products but also advocate a lifestyle that respects nature, listens to the body, and actively manages health.
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Our Team
Meet our team

Sarah Cheney
CEO/Founder

Dr. Ian McCormack
R&D Director

Dr. Michael Green
Chief Operating Officer

Dr Lisa Zhang
Senior Nutrition Scientist

Eleanor Park
Chief Marketing Officer

Mark Wilson
Senior Formulation Engineer
